The Chronicle/Gallup
Panel provides colleges and universities with cost-effective market research solutions
that enable data-driven decision making based on the perceptions of the American public.
Higher education leaders are facing increased competition for top students and faculty, as well as research grants
and donations. Market research into public awareness and perception has become increasingly important for
institutions in developing effective branding and recruiting strategies, and having access to the right research tools is critical. The Chronicle/Gallup Panel is the most
effective way to gauge the views of the American public on a wide range of topics.
Our Monthly Omnibus Surveys are the quickest and most affordable way to obtain objective market
research data based on the views of the U.S. general population.
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Use The Chronicle/Gallup Brand Index to understand how your institution is perceived, nationally and regionally, through the minds of the American public.
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The Chronicle/Gallup Panel offers dedicated custom research surveys tailored to meet the specific needs of your institution.
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