Survey Deliverables and Services

Monthly omnibus surveys will consist of a minimum 1,000 completed interviews conducted among a probability-sampled Web panel that is recruited and maintained by the Gallup Panel. In light of the fact that not all U.S. households have Web access, Gallup will weight results of omnibus surveys based on U.S. population parameters.

Deliverables
The primary deliverables for a monthly omnibus survey will be a top-line report containing frequencies. Gallup will also deliver a data file in SPSS or Excel format, stripped of all information that could be used to individually identify respondents. The data file can be analyzed at will by the research client. In the event the research client does not have the SPSS software application, Gallup will convert to an Excel file format so the research client can view the results in a legible format.

Research clients will receive one data file, in either SPSS or Microsoft Excel format, and one cross-tab of survey items commissioned, cut by standard demographics:

  • Gender
  • Age
  • Education
  • Annual household income
  • Race
  • Ethnicity
  • Employment status
  • Marital status

    • Additional Demographics
    Additional demographic and other information is available regarding Gallup panelists. Additional charges of $75 will apply for inclusion of each additional demographic (i.e., data file and crosstabs). Additional demographics include:

  • City/town
  • State
  • ZIP Code
  • Region
  • DMA (Nielsen DMA)
  • Retired from previous job
  • Self-employed
  • Work for government
  • Type of job position
  • Run home-based business
  • Religious preference
  • Religious service attendance
  • U.S. citizenship status
  • Registered voters
    		•
  • Political affiliation
  • Purchase decision-makers
  • Number of adults in household
  • Number of children in household
  • Age of household members
  • Presence of pets in household
  • Number of residential phone lines
  • Cell phone only household
  • Number of computers in household
  • Internet connectivity
  • Frequency of Internet usage
  • Owner vs. renter
  • Length of residence
  • Type of residence
    		•

    Survey Question Design
    To maximize the impact of survey results, survey question design assistance is available from researchers at Gallup and is included in the price of each question.

    Data Analysis
    Data analysis by Gallup is available (e.g., descriptive statistics, regression, correlation, statistical modeling, verbatim coding, etc.). The rate for special analyses is $2,800 per day or $350 per hour.

    Verbatim Editing
    Verbatim editing by Gallup is required for open-ended questions. The rate for verbatim editing is $1,800 per day or $225 per hour.

    Strategic Consulting
    Strategic Consulting services are available by Gallup. Strategic Consulting includes, but is not limited to, executive presentations, leadership discovery sessions, and data interpretation/consultation. The rate for Strategic Consulting is $5,000 per day or $625 per hour.